Estudio POI — Protect What Makes Your Brand Unique

Intellectual Property · Business Law · Intangible Assets

We design legal strategies to protect, structure, and grow the value of intangible assets for companies, ventures, and creative projects.

Trademarks and Distinctive Signs · Patents · Utility Models · Industrial Designs · Copyright · Software · Digital Assets · Know-how and Trade Secrets · Licensing and Franchises · IP and Commercial Agreements · NDAs and Confidentiality · Personal Data Protection · E-commerce · Fashion and Entertainment · Unfair Competition · Due Diligence · Compliance · Portfolio Management and Valuation · Risk Management · International Protection and Expansion.

Who We Are

A trademark is much more than a name or a logo: it represents the identity of a business, the value behind a brand, and one of the most important intellectual property assets of a company.

ESTUDIO POI is a law firm specializing in Intellectual Property and Trademark Law, providing strategic trademark services to entrepreneurs, professionals, startups, and companies seeking to protect and develop their brands in the United States and internationally.

We assist our clients throughout the trademark lifecycle — from trademark clearance and availability searches to filing and prosecution before the U.S. Patent and Trademark Office (USPTO), registration, portfolio management, monitoring, and enforcement.

Our approach combines legal expertise with a practical understanding of our clients' business objectives. We provide personalized, strategic, and transparent advice, tailored to each client's needs and stage of growth.

We believe trademark protection should be more than simply filing an application. It requires a well-planned strategy designed to minimize risks, protect the value of your brand, and support its long-term growth.

At ESTUDIO POI, we don't just register trademarks — we build strategies to protect your brand and give you the legal security you need to focus on growing your business.

Core Services

Everything starts with a protected trademark.

"Everything starts with a protected trademark."

Trademark Clearance Search

We assess the availability and registrability of your trademark before filing, identifying potential conflicts and reducing risks to improve the chances of securing registration.

Trademark Registration

We manage the entire U.S. trademark registration process before the United States Patent and Trademark Office (USPTO), from application filing through examination and registration.

Trademark Renewals

We monitor renewal deadlines and handle the required filings to help maintain your trademark registration and keep your protection in force.

Trademark Monitoring

We monitor newly filed trademark applications and registrations to identify potentially conflicting marks and help protect your rights.

Trademark Enforcement & Defense

We provide representation and strategic assistance in oppositions, cancellations, cease-and-desist matters, negotiations, and other trademark disputes, developing appropriate strategies to protect your brand against third parties.

International Trademark Protection

We advise businesses seeking to protect their trademarks in the United States and other international markets, developing filing and protection strategies tailored to their business objectives.

How We Work

We support you at every stage of your brand's journey.

Idea

Brand

Growth

Expansion

Protection

Why Choose POI?

Behind every brand, there is a story, an investment, and a vision.

Personalized Attention

Every client and every brand is unique. We take the time to understand your business, your goals, and your specific legal needs.

Comprehensive Trademark Services

From initial clearance and filing to registration, monitoring, renewal, and enforcement, we provide comprehensive trademark support under one roof.

Ongoing Protection

Trademark protection does not end with registration. We help monitor your rights, manage renewal deadlines, and address potential conflicts to keep your brand protected.

Clear Communication

We provide practical, straightforward legal advice, making complex trademark matters easier to understand — without unnecessary legal jargon.

Entrepreneur-Focused Approach

We understand the challenges entrepreneurs, startups, and growing businesses face. Our advice is designed to be practical, strategic, and aligned with your business objectives.

Trademark Law Specialists

Our practice is focused on Intellectual Property and Trademark Law, allowing us to provide specialized knowledge and strategic guidance throughout the trademark lifecycle.

Our Team

The people behind every protected brand.

Soledad Frontani

Attorney at Law · Industrial Property Agent · Real Estate Broker

Soledad has extensive experience providing legal advice to entrepreneurs and SMEs, particularly in the areas of intellectual property and trademark protection.

As Co-Founder of Estudio POI & Asociados, she advises domestic and international companies and clients on the development and protection of their businesses, with particular experience in transactions and legal matters involving Latin America, the United States, and China.

Her approach combines legal, strategic, and international perspectives, with a focus on providing practical solutions tailored to each client's needs.

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Roxana Goldemberg

Attorney at Law

Roxana holds a Law degree from Universidad Argentina de la Empresa (UADE) and has extensive experience providing legal advice to companies and individuals.

As Co-Founder of Estudio POI & Asociados, she assists clients in identifying and implementing strategic legal solutions, combining experience, commitment, and a comprehensive approach to each matter.

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Mateo Quotteri

Technology & IT Development

Mateo has experience in software development, working with technologies such as Java, Spring Boot, JavaScript, React, and Node.js, with a focus on developing digital solutions and optimizing technology-driven processes.

As part of Estudio POI & Asociados, he contributes to the development and ongoing improvement of technological tools and solutions designed to support the firm's operational needs, bringing a technical perspective and a strong commitment to continuous improvement.

His professional development within the organization is focused on establishing a role within the IT area, progressively assuming greater responsibilities related to software development, systems, automation, technology, and the management of digital solutions.

Rocío Vargas

Administration & Operations Manager

Rocío holds a degree in Business Administration and has experience in the comprehensive management of administrative and operational areas, leading processes, teams, and management workflows with a strategic approach focused on efficiency, growth, and organizational development.

As part of Estudio POI & Asociados, she oversees the firm's administrative and operational management, ensuring the proper functioning of internal processes. Her responsibilities include planning, organizing, and monitoring operations, documentation, invoicing, administrative procedures, client management, and the coordination of business opportunities.

María Fernández

Business Development Manager

María has experience in business development, commercial management, and client relations, with a focus on generating new opportunities and building long-term professional relationships.

As part of Estudio POI & Asociados, she is responsible for developing and following up on business opportunities, supporting both domestic and international clients and coordinating with the firm's different areas to transform client needs into concrete proposals and solutions.

Her profile combines strategic vision, strong negotiation skills, a results-oriented approach, and close client relationships, contributing to the firm's commercial growth and positioning in new markets and business opportunities.

Giselle Santamarina

Translator

Giselle is a graduate Translator from Universidad Argentina de la Empresa (UADE), with training and experience in translating, reviewing, and adapting professional documentation and content, in both Spanish and other languages.

As part of Estudio POI & Asociados, she provides specialized language support for translating and reviewing documentation, communications, and content across the firm's different practice areas, ensuring accuracy, clarity, and consistency in every piece of work.

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Get in Touch

Have questions or
need assistance? Contact us.

Offices: Buenos Aires, Argentina · Florida, USA · Madrid, Spain
Monday to Friday, 10:00 AM – 6:00 PM
info@estudiopoi.com.ar

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You built a brand. Now protect it.

Intellectual Property · Business Law · Intangible Assets

Everything starts with a protected trademark.

Trademark Clearance Search

Trademark Registration

Trademark Renewals

Trademark Monitoring

Trademark Enforcement & Defense

International Trademark Protection

We support you at every stage of your brand's journey.

Behind every brand, there is a story, an investment, and a vision.

Personalized Attention

Comprehensive Trademark Services

Ongoing Protection

Clear Communication

Entrepreneur-Focused Approach

Trademark Law Specialists

The people behind every protected brand.

Soledad Frontani

Roxana Goldemberg

Mateo Quotteri

Rocío Vargas

María Fernández

Giselle Santamarina

Have questions orneed assistance? Contact us.

You built
a brand.
Now protect it.

Have questions or
need assistance? Contact us.